Case Study


250% Growth in Two Years, Increased Profitability & Crushing COVID-19

Love Your Melon was founded in an entrepreneurship class at the University of St. Thomas in St. Paul, Minnesota by two friends, Zachary and Brian, who wanted to start a business with a meaningful and positive social impact. On a mission to improve the lives of children battling cancer since October 22nd, 2012, Love Your Melon began with the simple idea of putting a hat on every child battling cancer in America.

More than 230% YoY growth by April

10 ROAS during the 1 Month campaigns

And, in the end, 8.3 million dollars to the fight against pediatric cancer

I Managed and Oversaw the Companies 50 Million Dollar Facebook Advertising account Making sure they stayed about a 5x Return on ad spend. I created everything audiences, Lookalikes, creatives and Re-Targeting Campaigns. Touched a significant percentage of revenue annually via PPC advertising and responsible in large part for substantial revenue growth in FY 2020.